Stop thinking and SCREAM !!! Ladies And gents – the Sega Scream that defined Sega in the early 90’s is officially back! And with it comes a new commercial that features a guest stint of not only Tails, but E-102 Gamma as well! ^___^
Sega recently announced the introduction of a multi-million dollar advertising and marketing campaign to support the launch of Sega.com’s much-anticipated SegaNet, the only high-speed online console gaming network providing Sega Dreamcast and PC users with the ultimate in speed, reliability and content. The campaign, which includes one 60-second TV spot and two 30-second spots, was created by Foote, Cone & Belding, San Francisco and includes animated footage from Pacific Data Images, the creators of the award-winning animated feature film, Antz. ^___^ To kick off the campaign, Sega debuted the commercials on September 7th during the 2000 MTV Video Music Awards.
The Play Online advertisement features the Sega characters whistling “America the Beautiful” while an announcer speaks about “whipping each other’s booty” using SegaNet. Kids are shown throwing their controllers around, screaming, tearing up teddy bears (no joke) and even blowing up their houses after competing in some fierce NFL2K1, NBA2K1, and Quake III. All this is highlighted by the Sega Scream, which is done in true oldschool Sega style. Those with VERY sharp eyes can pick up characters from Power Stone, Resident Evil, Fur Fighters, and Amigo from Sonic Teams Samba De Amigo – but most importantly Tails The Fox and E-102 Gamma From Sonic Adventure! Can you spot them in the picture above? ^__^
Download The Commercial: “Play Online!” – 25337K
Source: Dimension S And IGN